Online Platforms to Build Academic Profiles

Online Platforms to Build Academic Profiles

LinkedIn is the number one social network used for professional networking. is a place to share and follow research.

ResearchGate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators.

Mendeley Web, is an online social network for researchers to manage research, showcase work, connect and collaborate with other researchers.

Google Scholar offers a popular way to create a profile that showcases your own papers and the citations they’ve received. It also calculates a platform-dependent h-index, which many researchers love to track.

ResearcherID is your place to manage and share your professional information. Solve author identity issues while simultaneously adding dynamic citation metrics and collaboration networks to your personal profile.

ORCID provides a persistent digital identifier that distinguishes you from every other researcher and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between you and your professional activities ensuring that your work is recognized.

My EndNote Web profile can be used to share your research.

PubFacts seeks to make the world’s scientific research easy to locate, access, and collaborate on.


Academic Branding

Academic Branding is a new approach to clearly articulating your unique expertise and purposefully managing the way you are perceived in face-to-face and virtual encounters.

  • Clarifies and showcases your intellectual contributions.
  • Differentiates you from others.
  • Tells the story you want to tell.
  • Creates an emotional connection.


Answers to the questions below are very important in building your Academic Brand.

  1. What are your professional goals?
  2. Have you articulated a clear and concise brand statement?
  3. Does your online presence reflect who you are and who you aspire to become?
  4. Who is your target audience and what are your target platforms?
  5. Does your presence fit with the common expectations of your field and audience?


In order to build your Academic Brand, you must take Control of How You Are Seen, Online and Offline. Much of the work you do as an academic goes unseen. And, there is fragmentation in how you present yourself.  Creating your academic brand gives you back control. Managing your online presence allows you to communicate your brand by bringing your work and self together in a meaningful way.

Benefits of having an Academic Personal Website Over having an Institutional Profile Page

  • Establishes one central place to host and promote all of your scholarship.
  • Creates a consistent web presence regardless of job changes or university website redesigns (and URL changes).
  • Drives relevant visitors to your site rather than solely to a university’s website
  • Increases options to create additional content (e.g. Your own blog)
  • Provides easy methods to track visitors (i.e., track the number of people who are interested in your work).
  • Gives you more control over what and when content is placed on the web (rather than waiting for someone to update your university’s page).
  • Increases your search engine ranking.

Importance of an Academic’s Online Visibility

There are several benefits for an academic to being visible on the internet:

  • have potential collaborators and coauthors in your field discover you
  • promote your research, teaching, and services
  • increase the visibility of your work
  • to be seen as a thought leader in your discipline
  • establish connections in your field
  • get invited to speaking opportunities and consultation work
  • give you control over others initial perception of you and your work on the internet
  • assist in your job search

Information to Include on Your Academic Personal Website

  1. A brief biography. Keep it professional and add a photograph.
  2. Contact information.
  3. Your CV.
  4. A professional summary, including what you do and would like to achieve.
  5. Samples of your work.
  6. Links to professional associations you belong to.
  7. Links to your blog, or enable blog posts to appear on your website.
  8. Short videos in which you present ideas, or PowerPoint displays.
  9. Teaching and other relevant professional experiences.
  10. Social media widgets for Facebook, Twitter, LinkedIn, blog, etc.
  11. Honors and achievements.
  12. Funding awards.
  13. Forthcoming speaking appearances.

The Importance of an Academic Personal Website

The web has become an outstanding tool for the collection and dissemination of scholarly information. The web has also clearly changed the communication system of academics. All academics maintain some sort of online presence.  For academics, one of the ways to provide free access to their scholarly publications is their personal website. In fact, many academics publish information about research online through personal websites.

The personal website is a reflection of the academic’s activity.

Traditionally, academics disseminated their research results mainly through scientific journals and conferences; now, however, there are additional ways of divulgation such as Open Access journals and the self-archive of a copy of publications in Open Access repositories, personal websites, departmental websites, departmental digital archives or disciplinary archives. So, an academic’s personal website can be the most complete channel for disseminating his/her work as well as for increasing his/her visibility.

An academic’s personal website is an excellent tool to provide, in addition to his/her list of publications, other information that is often difficult to find, such as experience and expertise, research projects performed, teaching commitment (materials or onsite or distance learning), conference presentations, events involvement, etc. So, an academic’s personal website can become one of the most complete channel for disseminating his/her work and perhaps the preferred one given the stronger control the authors themselves have on its contents.